Fiesta Red Fender Jaguar Headstock

The Fender guitars of the 1960’s truly reflect their time and place. The optional custom color finishes capture the optimism and brightness of Southern California. For an extra 5%, you could personalize your Stratocaster, Telecaster, Jazzmaster or Jaguar with the color of your choice. American car culture contributed heavily to Fender’s decision to promote custom color options in 1960. Read more